That question is best answered by starting with the end in mind. How much money, after tax, must your business sell for in order to create a nest egg sufficient for you to live the lifestyle you want to live after the sale? That’s the starting point. Now compare that price to what your business is currently worth. The gap between the current value and the selling price you need will determine when it will be time to sell.
The gap can best be addressed by assembling a sound business plan that helps get you from where you are to where you want to be. I have two clients that have made this determination, and are now focused on executing their business plans which get them from point A to point B.