Douglas McCorkle

Providing CFO services and Business Transition Services in Northern California

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About Doug

Douglas McCorkle

Sebastopol, CA CFO

37 Years of Experience

Direct Contact

dmccorkle@b2bcfo.com

office 707-529-3608

Universities:

California State University at Long Beach

UC Irvine

Certificates & Licenses:

Organizations:

Sebastopol Chamber of Commerce

FENG

Triple Bottom Line Alliance

Contact Doug McCorkle and receive a free Discovery Analysis™

  • A confidential meeting with the business owner(s), then interview company staff.
  • Look at the company’s financial information and computer systems.
  • Benchmark financial information against industry averages.
  • Create a confidential report of our findings in The Strategy Gameplan™







Doug’s Bio

Doug has over 28 years of CFO/Controller experience with small to medium size companies. He has worked for both privately held and public companies. He has demonstrated success at growing revenues, streamlining costs and creating efficiencies. He has experience and expertise in brand building, financial reporting, profitability planning and analysis, cash flow, systems and process implementation as well as serving as change agent.

Most recently before joining B2B CFO® in 2005 he was CFO and on the Board of Directors at a small privately owned winery, Barefoot Cellars, for 7 years. They grew rapidly with his help and were acquired by the E & J Gallo Winery. He created flexible annual and 5 year plans to manage their explosive growth and maintain profitability while reinvesting profits to leverage additional growth. This was critical to their success and ultimate acquisition.

He also has experience with service industries, manufacturing and direct selling companies. He enjoys strategic profit planning and analysis and has created many profit analysis reports, including profit by SKU, profit by territory, and profit by regional manager reports. Doug has a financial view of operations but also has a great overall general business sense. He understands what it takes for a small to medium business to thrive and prosper.

He has implemented cost accounting, general accounting systems and software installations/conversions. He has successfully negotiated with the IRS regarding inventory and tax issues and has uncovered embezzlement in a retail operation. Doug has also successfully negotiated lines of credit with bankers, has overseen construction of office expansion and negotiated new office leases. In the past he has been responsible for HR functions as well as the Computer operations.

Doug has been married to Amy, his wife for over 25 years. His wife has a small business of her own. She is a millinery artist and makes and sells hats. They have a son and a daughter, both in college.

Contact Doug (707) 529-3608

 

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Recent Articles

Feb 4Doug McCorkle

Game Plans and the Big Game

Feb 4Doug McCorkle

With the Super Bowl fast approaching you can be sure that both teams are working around the clock on their game plans. Simply put a game plan is what your best course of action will be given certain conditions, current score, field position, game time remaining, etc. By thinking about your actions in advance you can come up with what will work the best without the pressure of the moment clouding your judgement. Operating your business should be run the

Jun 5Doug McCorkle

Gross Margin

Jun 5Doug McCorkle

Gross Margin – Increasing your Business Margin   Simply stated, Gross Margin is the value of sales less the total cost of the product or service sold. GM is a critical number for any business. Frequently expressed as a % of Sales it can vary widely between industries. How do you go about increasing your Gross Margin? Two obvious ways are to increase your sales price per unit and/or decrease your cost per unit. Less obvious ways of increasing Gross

Apr 13Doug McCorkle

Due Diligence

Apr 13Doug McCorkle

What is it and why you should prepare for it According to www.Investopedia.com, Due Diligence (DD) is defined as follows: Due diligence (DD) is an investigation or audit of a potential investment. Due diligence serves to confirm all material facts in regards to a sale. Generally, due diligence refers to the care a reasonable person should take before entering into an agreement or a transaction with another party. If you decide to sell your business for example you will provide

Jan 15Doug McCorkle

Business Owners are Exiting Their Businesses

Jan 15Doug McCorkle

Business Owners are Exiting Their Businesses     According to a recent report by BizBuySell.com, small business transactions are up by 18% and transaction levels are on track for a record-breaking year. BizBuySell’s quarterly reports are nationally-recognized economic indicators that track the health of the U.S. small business economy. Each quarter, BizBuySell analyzes sales and listing prices of small businesses across the United States based on approximately 45,000 businesses for sale and those recently sold. The BizBuySell Insight Reports focus

Mar 20Doug McCorkle

Moody’s Forecast for Sonoma County

Mar 20Doug McCorkle

The new Moody’s outlook for Sonoma County’s economy, prepared for the Economic Development Board was released this week. Click here to view the entire report http://edb.sonoma-county.org/pdf/LocalEconomic_Report_Winter_2014.pdf. From the report: “Moody’s foresees a continuing recovery here, with particular long-term strength in the bioscience/medical device sector, as well as the hospitality and wine industries.” “The county’s high quality of life and growing accessibility will attract more high-skilled workers to the region.” Good news for Sonoma County!

Mar 17Doug McCorkle

Cloud Computing Class in Sebastopol

Mar 17Doug McCorkle
Unlocked Cloud For Devices

How Cloud Computing Can Transform Your Business Learn the benefits and challenges of Cloud Computing Presented by Sebastopol Entrepreneurs Project (SEP) Example 1: The work schedule for your restaurant staff is a time-consuming hassle: Solution: Cloud Scheduling. Example 2: The business plan for your start-up is being built by five people who need to coordinate efforts and control revisions: Solution: Cloud Documents & Editing. Example 3: Your organization needs to exchange documents and have one repository for all digital files

Dec 4Doug McCorkle

Hot Off the SEP Press

Dec 4Doug McCorkle

essence5 Launches Mariposta, a Magical New Web Publishing Platform Optimized for Tablets. This is one of our clients at The Sebastopol Entrepreneurs Project. They are now launching their new software Mariposta. Mariposta provides all the tools needed to create gorgeous magazine-like websites with hardly any effort that work on tablets, computers, and smartphones. Congratulations to them on their success! With amazing features like CloudStamp, which will instantly load images from popular cloud services like Dropbox & Flickr, and Chrysalis, the

Oct 4Doug McCorkle

Sebastopol Candidates Forum Tonight

Oct 4Doug McCorkle

SEBASTOPOL CITY COUNCIL CANDIDATE FORUM Thursday,  October 4th 7-8PM (6:30 mingle/meet/mix) At the Sebastopol Community Cultural Center – 390 Morris St. Sebastopol Hosted by: LWV, The Sebastopol Area Chamber of Commerce, and Sonoma West

Oct 3Doug McCorkle

Sebastopol Entrepreneurs Project Event

Oct 3Doug McCorkle

Sebastopol Entrepreneurs Project announces an upcoming event that is part of our ongoing discussions held at the SEP office located at 500 North Main. Alyse Yerby, a Sebastopol resident, and owner of Gal Friday, will discuss time management – what’s important and what’s not – in running a business. As a successful business owner, she has learned from her years of experience the importance of focusing on good management practices. Come and learn from an expert. Alyse’s presentation will be

Aug 22Doug McCorkle

Sebastopol Entreprenuers Project Anniversary & Showcase

Aug 22Doug McCorkle

Wednesday Event Reminder! If you have already told us your coming, we look forward to celebrating with you! 1st Anniversary Celebration & Business Showcase Sebastopol Entrepreneurs Project Help us celebrate our first year of operation! Learn how SEP might help you, how you might help, and meet the founders of some exciting new local businesses. Guest Speaker Michael Newell Executive Director, Sonoma Mountain Business Cluster Showcase Projects Meet some of our exciting new local business start-ups Date: Wednesday, August 22,

Jul 22Doug McCorkle

B2B CFO in CFO Magazine May 2011

Jul 22Doug McCorkle

Here’s a link to a great article from the May 2011 CFO Magazine. It talks about how CFO’s juggle multiple priorities and how a firm like B2B CFO can help. CFO Magazine May 2011    

Mar 7Doug McCorkle

2010-2011 County of Sonoma: Local Economic Report

Mar 7Doug McCorkle

Here is an interesting report about the local Sonoma County economy. It has some solid predictions about the changes coming in the future. Read the whole report here http://www.sonoma-county.org/edb/pdf/2011/local_economic_report_2010-11.pdf. This report is must reading if you live or do business in Sonoma County.

Feb 15Doug McCorkle

Minerva Project – Giving Back to Non Profits

Feb 15Doug McCorkle

Minerva – Roman Goddess of Wisdom, Crafts The Minerva Project ia an intentional collaboration between non-profit organizations who need help and Professional Consultants who want to make a contribution to changing our social landscape for the good while sharpening their own skills. I am donating some off my services and skills to assist some of the non-profits in my local community. Many non-profits can benefit greatly from the skills and experience that a part-time CFO brings to the table. I

Jan 24Doug McCorkle

Do you want to start a food business?

Jan 24Doug McCorkle

If you are interested in starting a food business this class may give you some of the insight you need. Sebastopol Entrepreneurs Project will present a winter schedule of classes beginning February 7, Monday, 6:30pm at the Sebastopol City Hall. The first class will be all about “food.” Are you planning to open or do you already operate a food business? This open discussion will be led by our local successful business owners or managers involved in restaurants, catering, and

Jul 7Doug McCorkle

About Santa Rosa

Jul 7Doug McCorkle

Santa Rosa is the county seat of Sonoma County, California, United States. As of January 1, 2008, the population of Santa Rosa was approximately 161,496 residents. Santa Rosa is the largest city in California’s Wine Country and fifth largest city in the San Francisco Bay Area, after San Jose, San Francisco, Oakland, and Fremont. Santa Rosa’s metropolitan statistical area has a population of 486,630, making it the 12th largest in California and the 105th largest in the United States.